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25 Cents - Canadian Tire Coupon

Issuer Canadian Tire Corporation, Limited
Year 1987-1989
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Shape Rectangular
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Obverse description The obverse is printed in black ink on a pale lavender underprint with an intricate guilloche border. At left, a vignette portrays the iconic "Sandy McTire" figure — a caricatured Scottish-Indigenous man in traditional headdress — rendered in fine intaglio engraving. The central field carries the Canadian Tire triangular logo above bilingual redemption text in bold letterpress, flanked by large 25¢ corner medallions, with two facsimile signatures below above the titles Treasurer-Trésorier and President-Président.
Obverse lettering 25¢ CANADIAN TIRE CORPORATION, LIMITED 25¢ CASH BONUS BILLET-BONI REDEEMABLE IN MERCHANDISE REMBOURSABLE EN MARCHANDISE ONLY AT CANADIAN TIRE STORES - UNIQUEMENT AUX MAGASINS CANADIAN TIRE Treasurer- Trésorier President-Président 25¢ LA SOCIÉTÉ CANADIAN TIRE LIMITÉE 25¢
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Comments

Canadian Tire's "money" — never legal tender, technically a loyalty coupon — was printed to banknote-grade security specifications, which is why it attracted serious collector attention rather than being dismissed as ephemera. BA International and Canadian Bank Note Company both held production contracts across different series and denominations, making precise attribution a genuine challenge for completists.

The 1987–1989 dating window reflects the period when the program underwent redesign; earlier issues are generally more worn from heavy redemption use, while late-series examples survive in better condition simply because the coupon's cultural novelty had faded and fewer were spent.

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