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25 Cents - Canadian Tire Coupon
| Issuer | Canadian Tire Corporation |
|---|---|
| Year | 1985 |
| Type | Log in to see details |
| Value | Log in to see details |
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| Composition | Log in to see details |
| Size | 126 x 67 mm |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | SAVE SAFELY - ÉCONOMIE! SECURITÉ! WE MAKE YOUR DOLLARS GO FARTHER REDEEMABLE IN MERCHANDISE AT CANADIAN TIRE STORES - REMBOURSABLE EN MARCHANDISE AUX MAGASINS CANADIAN TIRE BRITISH AMERICAN BANK NOTE COMPANY LIMITED |
| Reverse description | Purple tint overall. A central vignette presents a Canadian Tire retail store superimposed on a map of Canada, conveying national reach. Denomination "25¢" appears in each corner, with printer imprint at base. |
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| Comments |
Canadian Tire's paper coupons — colloquially called "Canadian Tire money" — were a loyalty scheme launched in 1958, paying out fractions of a purchase's value in redeemable scrip. The British American Bank Note Company, the same Ottawa firm responsible for official Bank of Canada issues, printed these to banknote-grade security standards, which is precisely why they circulated so freely outside Canadian Tire stores, accepted by corner stores and individuals across the country as informal small change.
By 1985 the program had become a genuine cultural institution. The paper format was retired in 2012 when the corporation shifted to a digital rewards system, making all surviving paper issues obsolete by corporate decision rather than inflation or crisis.