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5 Cents - Pioneer Bonus Bucks
| Issuer | Pioneer Petroleums |
|---|---|
| Year | 2001 |
| Type | Vouchers |
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| Composition | Log in to see details |
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| Obverse description | Green voucher in banknote style with guilloche underprint. At left, the circular Pioneer logo in red and white over a vignette of a rocket or space scene; denomination "5¢" appears at upper left and lower right. Two facsimile signatures appear at the bottom centre, with the year "2001" printed vertically at left. |
|---|---|
| Obverse lettering | Log in to see details |
| Reverse description | Green banknote-style reverse with guilloche borders and the denomination "5¢" at upper left and lower right, with "2001" vertically at each side. A full-colour photographic vignette of a Pioneer Petroleums service station with car wash occupies the centre, below a barcode and serial number. |
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| Comments |
Pioneer Petroleums operated a chain of gas stations and convenience stores across Ontario, and loyalty scrip of this kind — redeemable in-store rather than at the pump — was a common promotional tool among Canadian independents trying to compete against the integrated majors in the late 1990s and early 2000s. The barcode made redemption trackable at point of sale, which was a meaningful operational upgrade over earlier punch-card or coupon schemes.
Pioneer was acquired by Sunoco in 2008, at which point outstanding scrip became worthless.