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5 Units Coupons - Shell

Issuer Shell Canada / Albert Auto Electric Ltd
Year
Type Vouchers
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Obverse lettering 5
COUPON GRATUIT
AVEC CHAQUE $5. D'ACHAT
FREE COUPONS
WITH EVERY $5. PURCHASE
ALBERT AUTO ELECTRIC LTD
22 POWER ROAD
EDMUNSTON, N. B.
le Millage ça nous connait Mileage is our Business
Remboursable seulement à la station indiquée : • Redeemable only at station indicated :
Reverse description Reverse entirely unprinted, showing plain light green paper with faint bleed-through of the obverse underprint visible under raking light.
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Comments

Shell Canada operated a network of dealer-issued coupon booklets through the postwar decades, allowing affiliated service stations to offer prepaid fuel and service credit to fleet and commercial accounts. These were not centrally printed Shell instruments — individual dealers contracted local or regional printers independently, which is why physical characteristics vary significantly between issuers. Albert Auto Electric Ltd appears as the authorizing dealer rather than Shell Canada itself, making this a third-party commercial document that carried Shell branding under franchise arrangement.

Coupon denominations in "units" rather than dollars were a deliberate hedge against price fluctuation — one unit did not equal one dollar, and the conversion rate could be adjusted at point of redemption without reissuing the booklets.

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